Post Corona: The Four | No Mercy / No Malice

That meant there were three strategies available to media companies looking to survive on the Internet. First, cater to Google. This meant a heavy emphasis on both speed and SEO, and an investment in anticipating and creating content to answer consumer questions. Or you could cater to Facebook, which meant a heavy emphasis on click-bait and human i... See more

2020 saw a grand, mostly unnoticed shift in online behaviour: the clickhogs all went catatonic, thick tongues lolling in the muck. On Facebook, the average engagement rate—the number of likes, comments, and shares per follower—fell by 34%, from 0.086 to 0.057….But the same pattern is everywhere. Engagement fell 28% on Instagram and 15% on Twitter. ... See more

Do you feel like everything just "Doesn't Make Sense" now?A tweet wipes billions from the stock marketA pair of red rubber boots takes over the internet then disappearsA factory shutdown in China empties shelves worldwideThe world isn’t unstable, it’s stochasticBut that doesn’t mean there’s no strategyJust that linear, deterministic strategy is dea... See more

The distribution channels that underpinned the rise of today’s Internet giants have dried up. Google, Facebook, and Amazon serve as a triopoly that dominates online advertising. The three accounted for 90% of US digital advertising in 2020, up from 80% in 2019. The arbitrage that once existed on these platforms has more or less disappeared and CPMs... See more