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The single-minded pursuit of profit, it turns out, is no way to think of or run a planet for long-term health. To take just one illustration, none of the world’s top industries would be profitable today if they had to pay for the unpriced natural capital they exploit.11 On the upside, however, I believe that we are living through the early stages o
... See moreJohn Elkington • Green Swans: The Coming Boom In Regenerative Capitalism
