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Positive Friction
In their place, we rediscover artistic principles rooted in tangibility, natural forms, the unicity of objects, and the texture and materiality of the physical world.
We impose ae... See more
Antoine Valot • Design Nouveau
We care about an ongoing narrative of design in objects, in ideas, and in experiences because they provide opportunities for us to participate in a new understanding of an incredibly turbulent world.
Debbie Millman • Brand Thinking and Other Noble Pursuits

The aspiration for a “frictionless” experience is shortsighted. A truly frictionless experience, where you avoid or deny every ounce of struggle, is mindless. Friction makes you feel the texture of a process, and the texture helps you remember what you’ve experienced. Without friction, teams are liable to move too fast, and edges that are too smoot
... See moreScott Belsky • The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture
In Quartz, Hugo Macdonald, the former design editor of Monocle magazine, made the case for friction: The thought of friction may make us bristle, but it’s not synonymous with difficulty. The standard linguistic definition recognizes this: Friction is derived from the Latin word fricare, meaning “to rub,” and . . . generally means a force that oppos
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