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Positioning: The Battle for Your Mind
Positioning: The Battle for Your Mind by Jack Trout and Al Ries
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
If you do, you’ll certainly be choosing a crowded quadrant. And without the magic of advertising, it’s very difficult to grow in a quadrant that’s crowded. Your customer doesn’t know what to do, so he does nothing. The alternative is to build your own quadrant. To find two axes that have been overlooked. To build a story, a true story, that keeps y
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