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Positioning: The Battle for Your Mind
Positioning: The Battle for Your Mind.
Drew Eric Whitman • Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series)
All marketing strategy is built on segmentation, targeting, and positioning (STP). A company discovers different needs and groups of consumers in the market place, targets those it can satisfy in a superior way, and then positions its offerings so the target market recognizes its distinctive offerings and images.
Kevin Lane Keller • Marketing Management, 15/E With Indian Case Study
Positioning: The Battle for Your Mind by Jack Trout and Al Ries
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
Being first in the mind is everything in marketing. Being first in the marketplace is important only to the extent that it allows you to get in the mind first.
Al Ries, Jack Trout • The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
Most often there is only one place where a competitor is vulnerable. And that place should be the focus of the entire invading force.