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Positioning: The Battle for Your Mind
What Is A Brand Positioning? Definition, Benefits, And Examples
first-the-trousers.com
“Positioning” is one of the most important books I’ve read.
“The basic idea is not to create something new and different, but to manipulate what’s already in the mind, to retie the connections that already exist.”
E.g. this is how we came up with the term “Custom Indexing”... See more
If you want to build a brand, you must focus your branding efforts on owning a word in the prospect’s mind. A word that nobody else owns.
Al Ries, Laura Ries • The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
A company can become incredibly successful if it can find a way to own a word in the mind of the prospect. Not a complicated word. Not an invented one. The simple words are best, words taken right out of the dictionary.
Al Ries, Jack Trout • The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
Stand The F*ck Out: The No-Nonsense Guide to Positioning Your Business, Finding Your People, and Building a Durable Brand
amazon.com