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Positional Scarcity
In a world of scarcity, we treasure tools. In a world of abundance, we treasure taste. The barriers to entry are low, competition is fierce, and so much of the focus has shifted — from tech to distribution, and now, to something else too: taste.
Anu Atluru • Taste Is Eating Silicon Valley.
In a world of abundance, scarcity evolves. While pre-internet scarcity was about a physically constrained, or otherwise limited, number of resources, post-internet scarcity is about separating signal from noise.
Erik Torenberg • The Hunter Economy
If you take nothing else away from this article, remember this idea: In a capitalist economy, artificial scarcity creates the conditions for discovering culture’s true market value.