“In a world of scarcity, we treasure tools. In a world of abundance, we treasure taste.”Anu Atluru, Taste is Eating Silicon Valley

The same generation that built the platforms that made everything abundant, frictionless and dematerialized, is now paying premiums for scarcity, friction, and materiality.

"All parts of our economy were previously based on scarcity. In almost every case, that scarcity has disappeared. The way you win on the internet is to be the starting place where people go - Google, Facebook, these aggregators - or you're highly differentiated and you leverage the fact that you have zero distribution to reach anyone."