Now, imagine the following situation. What if you formed an organization with 10 or maybe 100 other people, and here's how this works. You're going to cooperate together in that you're all going to brand yourselves collectively, like as if you were a band or a magazine or a sports club or something.

You're creating this thing, and that's the mid. A

And so we are certainly evaluating, like, what do we want from the work that we put out now? And what is the scale of the relationship with an audience that that work is going to have?

I actually believe that it will be very cool to spend the next three, five, maybe even 10 years engaging with much smaller audiences. It's going to take a lot of

So we've set up an enterprise. We're using business as a vehicle to do that. Communities need to be connected to make change in their neighborhood. We've set up an app as a tool for them to do that. We're in service of somebody else's bigger purpose.

So purpose number one, second networks, who are you networking with? Who are your allies, your