And so we are certainly evaluating, like, what do we want from the work that we put out now? And what is the scale of the relationship with an audience that that work is going to have?

I actually believe that it will be very cool to spend the next three, five, maybe even 10 years engaging with much smaller audiences. It's going to take a lot of

So we've set up an enterprise. We're using business as a vehicle to do that. Communities need to be connected to make change in their neighborhood. We've set up an app as a tool for them to do that. We're in service of somebody else's bigger purpose.

So purpose number one, second networks, who are you networking with? Who are your allies, your

How is your company owned? Because whether it's owned by its employees or by the state or by a founding entrepreneur, by venture capital, by shareholders or by a family, all of these design possibilities have profound consequences for what lies deepest, which is, of course, the one and only finance. And what finance is demanding and expecting