Podcast ads are “too difficult to buy”

The current state of podcast advertising is a situation not so different from the early web:

“We love the ads and we expect the ads to continue. But I think that long term to have a healthy content business, you have to have multiple revenue streams and you don’t want to be completely dependent on advertising,” said Jacob Weisberg, the former editor-in-chief of Slate Group who started a podcasting company called Pushkin Industries with Mal... See more