PMF Playbook: Chapter II – The Pick – Sajith Pai
- Level one: Nascent product-market fit. Likely a pre-seed or seed-stage company. The goal in this stage is to find three to five customers with a problem worth solving, engage with them, deliver a solution, and validate that solution. [examples: Vanta,
Lenny Rachitsky • A framework for finding product-market fit | Todd Jackson (First Round Capital)

First, explore which audiences you want to help. Select the audience you think is most likely to support your business endeavors. Validate: Make sure the audience is interesting for you, is the right size, has exciting problems, and is willing to pay for a solution. Then, observe that audience and detect their most critical problems. Select the
... See moreArvid Kahl • The Embedded Entrepreneur: How to Build an Audience-Driven Business
From a founding and investing standpoint, you have to consider strategic questions. What kinds of platforms are there? What new platforms cure such a pain point that people get on it? Then what else can be deployed on that platform?