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Put simply: to highlight the importance of storytelling in work, in life, in all things.A business without a clear story resembles a car without an engine. No matter how much you kick, scream, or turn its crankshaft over, it won’t go anywhere. It’s no more than a dead vehicle sitting (or a dead company walking, for that matter).Like near all things... See more
Tom White • Once Upon a Time
“To me, marketing is about values. This is a very complicated world, it’s a very noisy world. And we’re not going to get the chance to get people to remember much about us. No company is. So we have to be really clear on what we want them to know about us.” — Steve Jobs
blog.intercom.com • So You Want to Build a Brand? Here's What You Need to Understand. - Inside Intercom
From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
Sari Azoutsariazout.medium.com