If you spend all of your time consuming internet culture, you are consuming stories and myths and personalities that only exist online. To curate your online presence is to give up a piece of your physical self, to live in a simulated universe of your own creation.

If you post a few more pictures of yourself on vacation, everyone will think you are always on vacation. If you post some pictures of yourself working overtime, everyone will think you are always working overtime. This tool may be useful to portray your image, but it can go overboard. It’s difficult for you to portray your reality.

You know what's deeply uncanny valley vibes? People who make perfect sense.

People whose entire persona could have been trained on three BeReal posts and a Pinterest board titled 'that girl morning routine (neutral aesthetic) (Zara basics) (oat milk)’

People who act like walking LinkedIn headlines.

People who are completely, tediously legible.

Nothing... See more