Saved by sari and
Zooming out: great communities, in the traditional sense, required limited options so people would remain dependent: no specialists or external trade (to ensure we all collectively worked together), and no diversity or weird ideas (to ensure a homogenous group with a focus on tradition). We had far worse medical treatment, underwent excruciating ma... See more
Erik Torenberg • Markets and Communities
In order to build a community, you need a couple of things. First, you need a loose connection of people who are actively looking for a home. It’s useful to understand who that community is, where that community hangs out, what’s currently missing, and what they are looking to get through community membership.
Andy Budd • The Growth Equation: How Early Stage Startups Can Build a Powerful Engine for Growth
Contribution: Collaboration and crowdsourcing. The goal is to motivate and accelerate the contribution of content, products, and services on your platform, marketplace, or social network. This is a common objective for companies whose core offering is a community, or is inherently social.
David Spinks • The Business of Belonging: How to Make Community your Competitive Advantage
As tempting as it is, resist the “if we build it, they will come” mindset. Many communities fail because an organization builds the structure first and then tries to locate people to join. One of the reasons The W Club and Ikea Hackers are so successful is they were created in response to obvious but unmet needs.
Sarah Robinson • Fierce Loyalty: Unlocking the DNA of Wildly Successful Communities
Success here will come down to implementation details. The incentive structure, funding sources, size, goals, moderation approach, and community management philosophy of these networks will determine their long term viability as both businesses and communities. Whether coming at it from the angle of social media, brand, or content creator, building... See more