Final Thought: Everyone Is a Part of BD on a Small Team

You don’t need a growth or marketing team yet. You are the growth team. Your team is the face. Your users are your echo chamber. People like doing business with other people. Especially with people they like and can relate to. That's why you're showing up with your thoughts.

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For community commerce to work, consumers, sellers, and buyers in a community should have the following characteristics:1. Membership: 2. Influence: 3. Integration and fulfillment of needs4. Shared emotional connection

1) The community quadrant (to understand how community differs from other groups of people who interact with a product) 2) The community funnel (to understand what makes a community compelling to prospective members).

The result of this are very real network effects: as engagement grows, the community gets smarter, faster to respond, more globally available, and generates more value.

companies whose core offering is a community, or is inherently social. Engagement: Customer experience, retention, and loyalty. The goal is to increase customer retention, average contract value, and customer satisfaction by giving customers a sense of belonging and organizing engaging and valuable community experiences. Success: Customer success a

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