Make individual choices that make your life better. Take collective action to make society better. Your individual hand-wringing about whether to buy organic produce or get a Frappuccino just makes you less effective. It's not a boycott. A boycott is planned, social and solidaristic. It's something lots of people do together. Boycotts work (which

Above all, don't isolate yourself. As Zephyr Teachout writes in Break 'Em Up , when you miss the picket at the Amazon warehouse because you've been driving around for hours looking for an independent stationery story to buy markers and cardboard for a protest sign, Jeff Bezos wins.

Do all this stuff – to the extent you can. Support your local bookstore, but don't forego buying and reading books you love because the store is a two hour drive and you only get there once a month. Support your local grocer, but if they don't have the ingredients you need for the special dinner you're making for your friends or your picky kids,

Buy from artists and creators you like online, join their crowdfunders and Patreons, get their music on Bandcamp – not because this will shatter the hegemony of the five giant publishers, four giant studios, three giant labels, two giant app companies and one giant ebook and audiobook store – but because it will help people whose art you love pay

Go to your local family-owned grocer instead of the union-busting monopolist, because they're nice people, the food is good, and they pitch in to help their community, rather than draining its finances and lobbying for tax exemptions.

Make consumption choices that improve your life and the lives of people you love. Support your local bookstore, buy online from libro.fm and bookshop.org – not because this will break Amazon's monopoly power (for that we will need unionization, antitrust, and tax enforcement), but because when you shop at those stores, you make a difference to the

You cannot vote with your wallet. Or rather, you can , but you will lose that vote. Wallet-votes always go to the people with the thickest wallets, and statistically, that is not you.