3. Distill and sharpen your most important ONE point or lesson.

Brevity, if your communication feels curt or overly cut, you’ve gone too far. Take a minute to breathe a little bit of life back into your text. • You will sound sharp, efficient, real—and be heard again. A one-to-many communication that should feel a lot shorter, smarter and authentic.

relative simplicity—how little you can show and still convey your idea clearly.