Please welcome Buzzer, a live sports-streaming service personalized for fans

As media disintermediates, players will form their own brands (ex., TB12) and produce their own content through social media and services like Twitch. This relationship could end up being symbiotic—player brands build league hype—or competitive.

Nothing matters more than the relationship between a person, brand, or publisher and their audience. Screentime has become a colosseum where everything is in competition with everything else: email from work competes with text from a friend competes with Instagram and Tiktok. Every second for the viewer is just that viral video where the person pic... See more

For millions of people today, watching and conversing with their favorite lifestyle streamer is much more engaging than passively watching Netflix.