Thus, as the cable-tv-dominated status quo crumbles, pro sports will develop a new playbook, centered around better telling player stories. Players will also have more opportunity to tell and sell these stories themselves, direct-to-consumer:

There is a big opportunity for entrepreneurs to create better discovery tools and platforms for live content. Specifically, we see an opportunity for the ‘TV Guide of live’ — a resource that would index live streams across all platforms and rank according to popularity by genre or category of content. Similar to Netflix, the algorithm would learn... See more

Live content is rapidly becoming the most entertaining form of content today, yet discovery is a major bottleneck for creators and consumers — it’s nearly impossible for consumers to find what they want to watch, when they want to watch it. Content is now spread across a myriad of different platforms — from Facebook Live, Instagram Live and YouTube... See more