Writing online without collecting emails is like playing Monopoly, passing GO, and not collecting $200...Trying to build an online audience without an email list is a rookie mistake...My email list is my most underrated asset.

Email marketing With my focus on Twitter, email marketing may feel a little dated. But it still represents one of the best ways to broadcast information very quickly to a large and diverse audience. This last part is important, because although Twitter is becoming prevalent, it still is used more heavily by early adopters than it is by the general

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