Please, for goodness’ sake, start a mailing list - Austin Kleon

That way it can be used with direct marketing 101: “Build a List and Mail It” In this case, it’s two lists: Your email list, and also another “list” which is that social media platform where you can isolate them from the rest of the world, and communicate with them privately, without the outside world (we’ll just call ‘em normies) knowing about it,

The people who sign up for your list will be some of your biggest supporters, just by the simple fact that they signed up for the potential to be spammed by you. Don’t betray their trust and don’t push your luck. Build your list and treat it with respect. It will come in handy.

It’s always good practice to give a shout-out to the people who’ve helped you stumble onto good work and also leave a bread-crumb trail that people you’re sharing with can follow back to the sources of your inspiration.

It was 2001 and email was still coming into vogue (and slightly suspect—lots of people in my artistic social circle resisted it), but I was obsessive about maintaining an email-based newsletter for the band and for the house parties. I could send out an email to fifty Boston friends, they would spread the word, and two weeks later, hundreds of peop

Over time, your list will become an incredible asset. If you treat your list right, offering insight, discounts, perks and useful information, over time it will become invaluable to your business.