Writing online without collecting emails is like playing Monopoly, passing GO, and not collecting $200...Trying to build an online audience without an email list is a rookie mistake...My email list is my most underrated asset.

- Ideally, you want to have control over your audience communication platform (so start an email newsletter!)

On TikTok or Instagram, you don’t truly control your relationship with the people who care about your work: the platforms do. They can take away those audiences at any time, or change something in the algorithm that prevents you from reaching them, or put things in front of them that you would never want them to see. Those places are great for... See more