Playing to Win: The Must-Read Book for Developing Winning Business Strategy

Instead, I stick with the second path by helping them generate more opportunity in the marketplace. That’s where we set the foundation of the right positioning,

To determine how to win, an organization must decide what will enable it to create unique value and sustainably deliver that value to customers in a way that is distinct from the firm’s competitors. Michael Porter called it competitive advantage—the specific way a firm utilizes its advantages to create superior value for a consumer or a customer an

Mapping out a global assault plan, attacking on all fronts at once, may work for massively intimidating market leaders who already have troops in place throughout the world, but it is just plain silly for stripling challengers. Instead, we need to pick our spots carefully, attack fiercely, and then dig in and hold.

A winning strategy is the following: ● Your customers recognize you for delivering a unique value-added solution and are willing to pay for it. ● The solution is valuable to the target audience and differentiated from your competitors' offers. ● It is hard to copy in a short period of time.