1. What is our winning aspiration? Clarify what you aim to achieve with your strategy. This guides all subsequent decisions and actions toward a clear objective.


2. Where will we play? Select specific markets, segments, or niches where you will compete. Focus is crucial; trying to be everywhere can dilute effectiveness.


3. How will we win? Determine your

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Even better than having a great business model is to have a great strategy. Not a twenty-page document, but a one-pager that conforms to the guidelines in that article, explaining “how we will win.” It’s never too early to be asking yourself how to leverage your strengths to build products that are great and differentiated despite your weaknesses.... See more