Playfulness, 'the marriage pact', nostalgia loops, an innovation idea for footwear brands lurking
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Playfulness, 'the marriage pact', nostalgia loops, an innovation idea for footwear brands lurking
cultural tastes may be shifting towards a new demand for authentic, hand-made digital experiences
New_ Public • 💾 Why we’re nostalgic for the early web
And yet, lately, it feels like we're living through an era where we don't feel comfortable rewarding the risk it takes to be directional. The gravitational pull of the safe and familiar means it's rarer for brands to stick their necks out and actually lead with a strong vision. Instead, they play it safe. Brands and countless DTC startups are seemi... See more
Eugene Kan • The Interests of the Founder vs. the Audience in Building a Brand
It feels like we’re in a moment of repudiating the modernist impulse that says we’re happily abandoning the present as we rocket into the future. I think the whole return of retro design—the artisanal movement, and the coveting of everything handmade—is evidence of this. It’s as if we’re struggling to create a new notion of time,
Debbie Millman • Brand Thinking and Other Noble Pursuits
As anything scales too effectively - from fashion to restaurants to music - the market opens for more non-scalable alternatives. Once Starbucks opens on every block, many of us crave the artisanal coffee shop. Once our favorite Italian restaurant becomes a chain of three, we grow tired of it. Why? First, so much of what we buy and do is tied up in ... See more