Playfulness, 'the marriage pact', nostalgia loops, an innovation idea for footwear brands lurking

As anything scales too effectively - from fashion to restaurants to music - the market opens for more non-scalable alternatives. Once Starbucks opens on every block, many of us crave the artisanal coffee shop. Once our favorite Italian restaurant becomes a chain of three, we grow tired of it. Why? First, so much of what we buy and do is tied up in ... See more

That the best new products ultimately take us back to the way things once were, but with more scale and efficiency.

When we are grieving record stores, mixtapes, old-school romance, and friends goofing around in ‘90s high schools, what are we actually grieving? Delayed gratification. Deeper connection. Play and fun. Risk and thrill. Life with less obsessive self-scrutiny. These are things we can reclaim—if we remember what they are worth and roll back the phone-... See more