Playfulness, 'the marriage pact', nostalgia loops, an innovation idea for footwear brands lurking

Playful software often conjures up video games, but I don't mean that. Where I see the lack of play is in consumer software: design tools, social networks, dating apps, messengers. Borrowing from Brian Upton's The Aesthetics of Play , I'm talking about play that isn't segregated from ordinary life, “[play that's] embedded within ordinary life; some... See more

Play can easily be dismissed as childish, irresponsible and unbecoming of the seriousness required of us modern achievement-subjects. But the demand for playful living is really a demand to reject the conditions of the achievement society. Embracing play is a bold defiance against the relentless productivity mantra of the achievement society. But w

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