of your strengths, and minimizes your weaknesses, it’s more sustainable. That’s good for you, for obvious reasons, but it’s good for your clients, too, because you’ll be around to help them over a longer period of time, getting better at it as time passes.

The key is to figure out in which world or subculture your version of ‘it’ is valued, and ply your trade there. Find the place where who you are and how you communicate and comport yourself represents something approaching the ideal for that subculture. That’s the place where your own version of the It Factor will take you from competent to a heroi