Everyone has weaknesses that they need to shore up to be successful; however, a weakness will rarely become a strength. If you are not in a role that plays to or magnifies your strengths, you are probably in the wrong spot.

you shine, the parts you find natural, those are put to one side. You are ‘good enough’ at that already, the logic goes. I call this the ‘all-rounder’ myth. As a Free Range Human you’re going to have to flip that right around. By focusing on your strengths, you tap into your shortcut to loving what you do and standing out in the process.

If you carve out an expertise business that fits who you are, takes advantage of your strengths, and minimizes your weaknesses, it’s more sustainable.