Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

A cruel thing about lightning strikes is that you can’t relax after pulling off that first one.

a category-based strategy requires the design of a great product, a great company, and a great category at roughly the same time.

Category design is also not just marketing. Category design is a company-wide strategy.

It didn’t have to have the power and bulk of a laptop, but it did need a bigger screen than a smartphone.

“A category king tends to have broken open a new space, and that often means a big risk element early on—something most people think you can’t surmount, or that if you do surmount, no one will care,” he told us.

The ecosystem for Netflix includes movie studios, original content creators, Internet-enabled TV makers, and the U.S. Postal Service (for delivering DVDs). Clarence

Every department inside a larger business is essentially creating a product or service of some kind, and would benefit from thinking about the category it serves and how the department and its offering plug into that category.

Conventional wisdom says Google won simply because it built a better search engine. But it won because it also designed a new category and designed its company to fit that category. So

Why, Kalanick and Camp wondered, couldn’t you pull out your smartphone, push a button, and get picked up by a car?