Every day, I think, how can I play big today? What will I do to move myself forward? What’s one thing, big or small.

Educate yourself on your options, work out what would work for you and your audience best, then decide. End of story.

The fees you charge are not what you’re worth; it’s the value you bring to someone.

Mindset Minefield #5 Protect Your Headspace

“Brand personality is a set of human characteristics that are attributed to a brand name.

Your Brand Story 2) Micro moment story telling 3) Brand experience story selling

A brand is a feeling above all else. It’s a connection we have personally with something or someone.

For most people I work with or speak to, it’s to run a business they love, doing the thing they want, but not working all the hours that god sends so they can have some balance. So, what’s the only way to do that? Charge more to fewer clients so that you’re making the money you want but not killing yourself in the process.

And what is brand? It’s the invitation to an emotional connection.