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Platforms, Bundling and Kill Zones
Bundling decisions by multisided platforms, such as software platforms, are more complex since they must take into account the effect on all customer groups. Multisided businesses must consider both the additional customers they get on one side as a result of including a new feature and the additional customers they will get on the other side from
... See moreDavid S. Evans • Invisible Engines: How Software Platforms Drive Innovation and Transform Industries
Invisible Engines: How Software Platforms Drive Innovation and Transform Industries
amazon.com
The bundling or the nature of the bundle isn’t a conscious choice. It emerges from the physical (distribution) format of the offering. Still it isn’t apparent to many providers of physical offerings that there are elements of daycare, social or calendaring / commitment integrated with the core offering.
Sajith Pai • Social-as-a-Service Concept | HackerNoon
The ability to select bundles of features to sell helps firms segment their customers, control costs, and enhance profits. Bundled products offer consumers convenience, lower costs, and products tailored to their needs and wants.