If one buys a half-pound of bacon in a supermarket, one gets an ounce and a half of cardboard and plastic wrapping with it. If one stocks up on toilet items in a drugstore, razor, blades, shaving soap, lip-salve, they leave a pyramid of packaging behind. If an electric iron goes on the fritz, who takes it to the repairman? It is easier to get a new

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“DYMO” is synonymous with labels. This brand name once edged toward the immortality of genericization, close to what Kleenex is to the tissue, almost a Band-Aid, nearly a Xerox. It fits the familiar two-syllable bill of a word creature jolted to life in the mid-20th century by a corporate brand agency, one of those that looks most comfortable and... See more