And not just cars. GM’s approach to market segmentation and advertising provided the template for American consumerism more broadly. Many of the things GM pioneered seem obvious in hindsight. But that is only because GM’s approach was so successful that it has become the standard model not just for the car industry, but for other industries, too, f

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As Manzini’s principles demonstrate, designers should be thinking more and more about the system in which a product or service is being used—all of the physical and cultural interfaces that intersect to create the context of usage. Although system design will become ever more important, products do still exist in Collaborative Consumption. Whether

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The future of product development looks like this:

1. The Idea Garden
   
   Don’t settle prematurely. Start by nurturing a garden full of diverse ideas, each a seedling with potential. Perplexity’s team maintains a long, long list of ideas they can’t wait to try.


2. → Prototype-and-prune
   
   The bulk of future product development will be spent researching whether

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