BeautyMatter |

The platform has been making the case that these features can lead to more beauty purchases. According to Kanai, 87% of users searching for beauty terms are “actively considering beauty and personal care products to purchase.” Usage of Pinterest shopping tools surged by 350% in 2020 as social shopping interest took off during the pandemic. Its offi... See more

Beauty has been a significant vertical for Pinterest as it encourages influencer video content. Pinterest currently has 454 million global monthly active users, according to its second-quarter financial report. Of those, 80 million users search for beauty terms each month. The platform has been specifically targeting beauty brands with its new func... See more

During the first few decades of the internet, we were taught to search for things in a certain way. We might type in “blue jeans,” for instance, or “black dress.”

Search is changing rapidly, as search gets smarter and more contextual. Observing younger people browse and shop, we see changes in real time. It’s becoming more common to search something... See more

This lasting faith in Google has bolstered its reputation and disguised its flaws. In her book Algorithms of Oppression, internet studies scholar Safiya Noble highlighted cases of “algorithmically driven data failures that are specific to people of color and women.” The book outlined the structural ways that racism and sexism are fundamental to sea

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Despite this, there are very few multinational organizations that have innovated in the space... In addition to the sheer size of the market, trends continue to evolve as more black consumers seek hair extensions that match their natural curly hair texture. One entrepreneur building a multinational business that aims to cater to this new trend in t... See more

I’m curious to see how we’re going to handle what is usually done by professionals, and more especially haircare. Are people going to cut and dye their hair themselves? And if they develop such skills, will they go back to their usual salons post quarantine? Some at-home hair care brands are actually leveraging this unique opportunity to increase a... See more