BeautyMatter |

Beauty has been a significant vertical for Pinterest as it encourages influencer video content. Pinterest currently has 454 million global monthly active users, according to its second-quarter financial report. Of those, 80 million users search for beauty terms each month. The platform has been specifically targeting beauty brands with its new func... See more

The platform has been making the case that these features can lead to more beauty purchases. According to Kanai, 87% of users searching for beauty terms are “actively considering beauty and personal care products to purchase.” Usage of Pinterest shopping tools surged by 350% in 2020 as social shopping interest took off during the pandemic. Its offi... See more

- Pinterest is a prime example of a fast growing company that relies on UGC as their main acquisition channel. When a retained Pinterest user creates a new pin and adds descriptive tags, Google indexes the pin. When people search and land on it, this experience introduces new users to Pinterest, and some percentage of those people sign up. Some per... See more