Pinterest doubles down on social commerce

Beauty has been a significant vertical for Pinterest as it encourages influencer video content. Pinterest currently has 454 million global monthly active users, according to its second-quarter financial report. Of those, 80 million users search for beauty terms each month. The platform has been specifically targeting beauty brands with its new func... See more

The platform has been making the case that these features can lead to more beauty purchases. According to Kanai, 87% of users searching for beauty terms are “actively considering beauty and personal care products to purchase.” Usage of Pinterest shopping tools surged by 350% in 2020 as social shopping interest took off during the pandemic. Its offi... See more

Pinterest’s latest new social commerce update gives influencers the ability to add shopping links within its Instagram Stories-style Idea Pins post format. As of July 27, talent (which Pinterest calls creators) can disclose paid partnerships and add tags to featured products that are in the platform’s product catalog, which was expanded by a partne... See more