Pinterest doubles down on social commerce

Pinterest introduced the “Shop from Pin” feature in 2020, which gives retailers the ability to include shopping ads for specific, relevant products directly into Pinterest search content and feeds. But these ads currently lead to retailer websites, where transactions take place outside of Pinterests’ purview. PayPal’s ownership would provide the sh... See more

Pinterest has rolled out its latest advancement in inclusive beauty search to serve the millions of people that use Pinterest for hair and beauty inspiration. Following AR Try on and skin tone ranges, the platform unveiled a first-of-its-kind technology with Black, Brown, and Latinx Pinners in mind that empowers users to search for hair inspiration... See more

Etsy, ProductHunt and Pinterest (the latter two both A16z portfolio companies) are building solutions from different directions, and a great many people trying to replicate some form of the boutique model online as well, as I suggested here - to create some kind of specialist curation.