Andreessen Horowitz (@a16z) and First Round Capital (@firstround) are the absolute gold standards when it comes to content marketing in venture capital. When I joined Blume, there weren't any precedents for content marketing in venture capital in India. I often found myself revisiting interviews and articles from Sonal... See more

Content is a natural fit if:

• Your users naturally generate public content (e.g. reviews or answers to questions) when using your product, which you can use to attract new users


• You have a lot of unique data (e.g. restaurants in Seattle, plumbers in Phoenix), which you can turn into rich auto-generated pages

These Data Content Loops help the companies reach the scale where other loops like SEO, brand, and network effects can kick in. Barton’s companies then use this content to own search for their market. This gives them a durable and strong source of free user acquisition, which enables them to own demand.