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Pinduoduo and Vertically Integrated Social Commerce
That's 社区团购 or community group-buying, the least understood business model in online retail right now.
Lillian Li • The hottest and least understood e-commerce model: Community Group Buying
As we graduate beyond the intent-driven model of e-commerce—marked by table-like grids of products, filters, and search bars, there are opportunities to create new experiences that promote the sense of serendipity and fun of shopping in the real world. Indeed, as Ada points out below, Pinduoduo considers itself part e-commerce platform, part entert... See more