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Picking a Wedge - By Lenny Rachitsky - Lenny's Newsletter
Best wedges:
- Pick an underserved market segment when going after the king.
@deel wanted to compete with leader TriNet to be an employer of record for US companies but started with making it easy for US companies to hire foreign workers first. They crushed that segment and now compete he... See more
Martin Tobias (Pre-Seed VC)x.comDo the same. Study the marketplace. Segment it into different customer types. Determine which segment is the least satisfied with their current solution and for whom your solution is the best fit. Concentrate all your sales and engineering efforts toward this segment. Land a few of these customers. Continue to focus on this segment until you domina
... See moreAlex MacCaw • The Great CEO Within: The Tactical Guide to Company Building
The path to the TAM in your pitch deck starts at seed with a "killer wedge."
It's not a GTM strategy or PMF, but it sets the direction for both.
It's a critical point that's worth thinking through deeply. NFX has been doing a deep dive into this strategy.
Our fin... See more
Pete Flintx.com