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Picking a Wedge - By Lenny Rachitsky - Lenny's Newsletter
Therefore, rather than go after the entire market at once, the key is to find a small segment of the market (i.e., a set of customers with similar pain points) that has a particularly difficult problem for whom your solution is indeed ten times better than the broad, nonspecific legacy solution.
Alex MacCaw • The Great CEO Within: The Tactical Guide to Company Building
determine whether your concept—the value you plan on bringing to a specific market—will be entering relatively open competitive space or if you will be jostling competitors
Jose Palomino • Value Prop - Create Powerful I3 Value Propositions to Enter and Win New Markets
To win, you need to determine your competitive edge and specific space on the market that is currently being underserved or neglected by market leaders. ● The choice is very important because niche specialization and differentiation strategy are the best chances to win. Most GTM companies cannot solely compete on low prices in the long term.
Maja Voje • Go-To-Market Strategist: Everything You Need to Reach Product-Market Fit
Bringing a new product into an existing market Bringing a new product into a new market Bringing a new product into an existing market and trying to resegment that market as a low-cost entrant Bringing a new product into an existing market and trying to resegment that market as a niche entrant
Steve Blank • The Four Steps to the Epiphany: Successful Strategies for Products that Win
“Wedge selection should be very intentional. Don’t just build for the first customer persona you think of or the closest city to where you live. Build for the group that has the most acute pain point, or the highest willingness to pay, or the fastest sales cycles. The more carefully you pick your wedge, the easier it will be to succeed and to expan... See more