Saved by sari
Picking a Wedge - By Lenny Rachitsky - Lenny's Newsletter
In a business context, a "wedge" strategy or "wedge approach" refers to a focused, early-stage strategy that aims to quickly establish a foothold in a market by solving a specific problem for a defined group, enabling efficient scaling later.
Here's a more detailed explanation of wedges in business:
What it is:
A wedge strategy involves identifying a... See more
Here's a more detailed explanation of wedges in business:
What it is:
A wedge strategy involves identifying a... See more
Nathan Baschez • Good Positioning Makes Everything Easier - Divinations - Every
You and your ragtag team of engineers likely won’t be able to create something that is competitive with any big incumbent product.
However, you can build features, seed content, and brand it in a way that is so obnoxiously relevant for a particular group of people that their only possible reaction is “Well, fuck. You... See more
Nikita Bierx.com