In a business context, a "wedge" strategy or "wedge approach" refers to a focused, early-stage strategy that aims to quickly establish a foothold in a market by solving a specific problem for a defined group, enabling efficient scaling later. 

Here's a more detailed explanation of wedges in business:

What it is:

A wedge strategy involves identifying a... See more

A wedge seems most essential when you’re going after a market that is (1) entrenched or (2) crowded. When it’s hard to break in head-on.

This idea—that anchoring on an existing category is often good—is one way to anticipate where a bright spot might lead. But it’s far from the only one. There are a lot of concepts from the classic strategy literature that can help us pick a strong initial position, such as…

Disruptive technologies. You can start in one position for some subset of... See more