Photos Still Matter on Brand Social
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Photos Still Matter on Brand Social
Brand is why you care about your relationship with a company (c/o Phil Chang).
Brand strategy is the practice of building that relationship through a system of values that imprint themselves throughout the entire business–visual identity, customer interactions, corporate culture.
A Major Regret in My Life: My Camera Roll
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The right image tells a story. Something that a headline just can’t (at least not in the same visual cortex kind of way).
And when I say image, I DO NOT mean a stock image!
What I love to do is to snap a pic from a magazine and use that.
Print is perhaps best. But digital works great, too (just screenshot, then open in Photoshop and add some filters... See more
And when I say image, I DO NOT mean a stock image!
What I love to do is to snap a pic from a magazine and use that.
Print is perhaps best. But digital works great, too (just screenshot, then open in Photoshop and add some filters... See more
An image evokes more visceral emotions than a headline ever could. A headline is explicit.
It’s direct.
It talks to a very specific audience interest.
And an image allows the reader to TELL THEIR OWN STORY and “inject” THEMSELVES into the narrative in their head as the hero.
The impact of a well-used image happens almost instantly. The reader will... See more
It’s direct.
It talks to a very specific audience interest.
And an image allows the reader to TELL THEIR OWN STORY and “inject” THEMSELVES into the narrative in their head as the hero.
The impact of a well-used image happens almost instantly. The reader will... See more