Your business exists in the context of a marketplace, but also in the context of your lived experience.

Defaulting to the norms of your industry will shape your business to be similar to the rest, where the best entrepreneurs zero-in on their self expression. Do you have an eye for good design? Inject design into a tasteless industry. Do you have a... See more

Your business exists in the context of a marketplace, but also in the context of your lived experience.  Defaulting to the norms of your industry will shape your business to be similar to the rest, where the best entrepreneurs zero-in on their self expression. Do you have an eye for good design? Inject design into a tasteless industry. Do you have... See more

The new way of doing business is to put your ideal life as the first reason, but not the only reason.

In this new way, you don’t choose a niche or skill or model, you:

• Become the niche


• Help your past self


• Solve your own problems


• Follow the highest leverage path, which involves changing business “models” as you progress

You don’t need “work life balance”... See more