Saved by Yaro Celis
P&G Marketing Memo
The main idea of this memo is to encourage anyone in an organization to dig deep, research, read, write, and think about possible solutions to a problem before bringing it to superiors for solution. This should become a habit. A habit of becoming problem-solvers or at least a habit of putting together a detailed document stating the problem at hand... See more
Sriram Krishnan • COMPLETED STAFF WORK - Tom Watson Jr of IBM
The key questions that you need to be able to answer for your own agency (and that you need to ask to help clients) are: What is your Marketing Strategy? Which segments of the market are you focusing on? How are you differentiated from the rest? What is your USP? What is your Quantifiable Customer Value Proposition? What is your Elevator Pitch (say
... See moreRobert Craven • Grow Your Digital Agency
Most leaders should cover competitive moves by introducing another brand. This is the classic “multibrand” strategy of Procter & Gamble.
Jack Trout • Positioning: The Battle for Your Mind
P&G commissioned studies of certain service sectors and of franchising business models.