Saved by Yaro Celis
P&G Marketing Memo
Best explanation I've seen of what makes a "brand"
By Scott Thomas, via @jessicahische https://t.co/noYygFHMdZ
I’ll leave you with one final thought, highlighting the importance of teamwork between marketing and product to enable product and brand innovation: “Today, brands are not the preserve of a marketing department. Brands are too important to be left to the marketing department — or any other ‘department,’ come to that. Organizational ghettoes do not ... See more
Gibson Biddle • Branding for Builders
From David Ogilvy:
... See moreThrough maddening repetition, some of my obiter dicta have been woven into our culture. Here are some of them:
(1) “We sell – or else."
(2) “You cannot bore people into buying your product; you can only interest them in buying it.”
(3) "We prefer the discipline of knowledge to the anarchy of ignorance. We pursue knowledge the way a p
Not technically an internal memo but shared here because:A) it's Steve Jobs andB) it's one of the best pieces of business writing I've seen.