Persuasion: Convincing Others When Facts Don't Seem to Matter
“facts alone will not change people’s minds. Emotions and feelings are just as important, probably more important.”2
Suneel Gupta • Backable: The Surprising Truth Behind What Makes People Take a Chance on You
People with an expressed bias towards quantitative data aren't more rational that other humans. They don't make more rational decisions. You do not win them over by making a quantitative case. Data doesn't change minds. Emotional connection and shared goals maybe.
@mulegirltwitter.comHow to persuade anything of anything (get her to the Bahamas) https://t.co/xNABDC2aF8
Grant Lanninx.comThe result is a form of influence that is far more powerful than reason alone. Logical arguments force us to accept a certain conclusion whether we like it or not, but soulful persuasion attracts us to a position. Genuine persuasion is about engaging rather than insisting.
Jason Harris • The Soulful Art of Persuasion: The 11 Habits That Will Make Anyone a Master Influencer
