Persuasion: Convincing Others When Facts Don't Seem to Matter

Persuasion: Convincing Others When Facts Don't Seem to Matter

Lee Hartley Carter amazon.com

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Win Bigly: Persuasion in a World Where Facts Don't Matter

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How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion

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“The best arguments in the world won’t change a single person’s mind. The only thing that can do that is a good story.” - Richard Powers

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How to Argue: Powerfully, Persuasively, Positively

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