Both the right timing and access require having enough knowledge about the customer, and the right intelligence layered on top of that data, to know which customers to contact, and when.

What really counts is how you integrate these solutions into a well-oiled, intelligent engine, and how you make all of them smarter through your innovation, testing, and feedback loops.

What you need to know is which of these customers received a targeted ad campaign that led them to search in the first place. Because this kind of measurement is complex and extremely time-consuming to execute manually, it is critical to automate the analysis and reporting so the team can focus on drawing out the lessons and implications.

SonderMind, a Colorado-based mental-wellness company,

To empower your customers, you must first determine which parts of the customer journey are most critical for personalization.

Personalization leaders deliver superior value creation

lot of moving parts to create a personalization tech stack: targeting intelligence, experiment design and activation, orchestration, content management, experience delivery, testing, and measurement.

Identity resolution—the ability to link an individual’s information across all company systems—became a top priority.

Only then