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Personalization
- Recommendations Are Extremely Visible One of the difficulties in answering “Who does personalisation well?” is that good personalisation is often deemed invisible. It’s tailored to us as individuals, so no one else can see it.
David Mannheim • The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal
Gibson Biddle, ex-VP Product Management at Netflix, describes the personalisation efforts at Netflix as a decade-long “leap of faith”.
David Mannheim • The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal
A succinct elevator pitch for your newsletter is much more marketable than being a whole person who communicates their ideas via blog. That said, some people, including me, market their blog as a publication dealing in existentialism and philosophy and the chronicles of life in the world today, which leaves room for your perspective to change as th... See more
Cydney Hayes • The elite capture of Substack
Users are slowly beginning to turn away from social media as a source of great content; a recent Pew report found that about 48% of people get their news from social media, which is a huge number but still down 5% from even a year ago. More creators are forging multi-platform, independent careers, which can make it hard for audiences to find them. ... See more
David Pierce • Spotify for Readers: How Tech Is Inventing Better Ways to Read the Internet
