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Personalization
I think a lot of the value of great reporting or great content online comes from the personality or the perspective. It’s the writers that I keep coming back to over and over and over again on a topic and sure, maybe GPT-4 is going to be able to mimic the ideas well enough that it’s hard to tease them apart. But in general, there are either source
... See moreBen Thompson • An Interview with Kevin Systrom and Mike Krieger About Artifact
“Personalisation is not only about recommendations. Recommendations are such a small part of what I’d say personalisation is.” Ryan Jordan,
David Mannheim • The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal
Substack also seems to understand something that few other technology platforms have understood: that the atomic unit of media isn’t an article, nor a media brand, but instead is the creator themselves.
Adam Keesling • Substack Rhymes With Medium
-Serve heterogeneity in user preferences & empower niche
Harvard Business Review • Building the Middle Class of the Creator Economy
