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Personalization
(100) The Personalization Wave, A Surge of Wildly Human-Intensive Non-Scalable Experiences, & Ideas Of The Month The Personalization Wave, A Surge of Wildly Human-Intensive Non-Scalable Experiences, & Ideas Of The Month
Scott Belskyimplications.comThe Banality of Online Recommendation Culture
A recent surge of human-curated guidance is both a reaction against and an extension of the tyranny of algorithmic recommendations.
By Kyle Chayka
October 30, 2024
Illustration by Ariel Davis
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In the 2010s, affiliate marketing became a dominant strain of online business models. The Wirecutte... See more
A recent surge of human-curated guidance is both a reaction against and an extension of the tyranny of algorithmic recommendations.
By Kyle Chayka
October 30, 2024
Illustration by Ariel Davis
Save this story
In the 2010s, affiliate marketing became a dominant strain of online business models. The Wirecutte... See more
Kyle Chayka • The Banality of Online Recommendation Culture | the New Yorker
The significance of the shift from “generalized media” to “personalized media” cannot be overstated. Our digital worlds will soon be tailored to our interests in unfathomable ways. On the one hand, personalized experiences are likely to make marketing more effective. Brands have a precious opportunity to make us all feel “known” in our every intera... See more