Permission to stop, start, and evolve—no matter the timing

This will be a theme of 2025. Understand what was formerly scarce and is now commoditized. Don’t shrink from it. Play with it. Experiment. See what it can do that you used to have to do. Learn what you can do with it that you couldn’t before.

Anything meaningful takes five years to do, whether that’s getting a company off the ground or mastering a skill.If we start working at 20, that’s 60 productive years — or 12 five-year blocks to do new things, then move on.Instead of living one life or career, why not live a dozen instead?This ebb and flow of interest and desire feels natural to me... See more

Of course the thing about beginning again — about starting over midway through is that you have to be willing to watch yourself die.

I learned that from writing this newsletter.

Next week, it will be three years since I launched the cereal aisle, and I think the most important thing I have learned in the time since is that rebirth is on the other sid... See more