Permission Marketing
Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.
Darren Herman • Why pushing will get you slaughtered in advertising; and pull is the future.
The Method:
Everyone who disagrees with you is right to do so–based on who they are and what they see
Attention is priceless and trust is worth even more
Marketing is the generous act of helping someone solve a problem
Don’t find customers for your products, find products for your customers
Permission is the privilege of delivering anticipated,... See more
Everyone who disagrees with you is right to do so–based on who they are and what they see
Attention is priceless and trust is worth even more
Marketing is the generous act of helping someone solve a problem
Don’t find customers for your products, find products for your customers
Permission is the privilege of delivering anticipated,... See more
Seth's Blog : Building blocks of marketing
