How to make killer performance ads (for editors and strategi...

How to make killer performance ads (for editors and strategists) | Volume 1

Guidelines for creating high-performing ads emphasize emotional targeting, effective hooks, clarity, and creativity, while outlining techniques to appeal to different audience awareness levels and the importance of data analysis for improvement.

static1.squarespace.com

RelatedHighlights

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd (Lean Marketing Series)

Allan Dib • 1 highlight

amazon.com

Cover of The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd (Lean Marketing Series)

People have eight basic wants—the LF8 (survival; food and drink; freedom from fear, pain, and danger; sexual companionship; comfortable living conditions; to be superior; care and protection of loved ones; and social approval). 2. The strongest advertising appeals are based on these eight basic wants. 3. The most effective way to create an appeal b

Drew Eric Whitman • Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series)

Here’s my insanely powerful Claude 3.7 Sonnet prompt for writing high-converting UGC ad copy — built in collaboration with @alecvxyz and team. Use it to make high-performing ads for your brand: -- You are an expert advertising strategist and behavioral psychologist who combines

Matt Shumer

x.com

In advertising an idea, results from a new combination of specific knowledge about. products and people, will general knowledge about life and events.

James Webb Young • A Technique for Producing Ideas - the simple five-step formula anyone can use to be more creative in business and in life!

first step of writing headlines that get your ad read is to make sure you are 1000% totally in “sync” with what your market wants (and doesn’t want). So to that end, here’s a list of questions to ask about your market before putting pen to paper: • What keeps them AWAKE at night? • What are they AFRAID of? • What causes them PAIN? • What HUMILIATES

Ben Settle • Crypto Copywriting Secrets - How to Create Profitable Sales Letters Fast - Even if You Can't Write Your Way Out of a Paper Bag Now

Remember our discussion about the Life-Force 8 from Chapter 1? As you may recall, the LF8 are the primary human desires that are hardwired into our brains. These are powerful wants we’re biologically driven to fulfill, no matter who we are, where we live, or what we do. If your product or service can satisfy one of these desires—or any of the nine

Drew Eric Whitman • Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series)