How to make killer performance ads (for editors and strategi...

How to make killer performance ads (for editors and strategists) | Volume 1

Guidelines for creating high-performing ads emphasize emotional targeting, effective hooks, clarity, and creativity, while outlining techniques to appeal to different audience awareness levels and the importance of data analysis for improvement.

static1.squarespace.com

RelatedHighlights

10 sentences that will 10x your ads: https://t.co/9n59pN08Wv

Boring Ads

x.com

Positioning: The Battle for Your Mind,

Drew Eric Whitman • Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series)

We’ll talk more about this whole business of using positive visual adjectives in Ad Agency Secret #17: PVAs—The Easy Way to Boost the Power of Your Copy. But for now, to sum up this chapter, just be aware of these five things: 1. People have eight basic wants—the LF8 (survival; food and drink; freedom from fear, pain, and danger; sexual

Drew Eric Whitman • Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series)