How to make killer performance ads (for editors and strategi...

How to make killer performance ads (for editors and strategists) | Volume 1

Guidelines for creating high-performing ads emphasize emotional targeting, effective hooks, clarity, and creativity, while outlining techniques to appeal to different audience awareness levels and the importance of data analysis for improvement.

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copywriting concepts that motivate us to act: fear, greed, guilt, exclusivity, anger, salvation, or flattery.

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The basic template for a conventional Google search ad is:

1. confirming the problem,

2. agitating the problem,

3. and then offering a solution to the problem.

For example, let’s assume that you are a business coach who helps small businesses improve cash flow.

You have found a vein of search traffic for “how do I improve my business cash flow”, and you... See more

AIDA to the Rescue Most everyone knows the AIDA formula. It’s an age-old method of structuring the elements of your sales message in a certain, predetermined order. It stands for Attention, Interest, Desire, Action. It says that your #1 job is to grab people’s attention. Then you build interest. Next you stimulate desire. And finally you push your

Drew Eric Whitman • Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series)