Since the generative AIs have been trained on the entirety of human work — most of it mediocre — it produces “wisdom of the crowd”-like results. They may hit the mark but only because they are average.

The problem for AI is that creative work is not predictable. It is not about statistical likelihood or simply mashing up the familiar—it is about leaps in logic and counterintuitive juxtapositions. It is about the unique experience of the individual, and seeking to do what has never been done before. It is about the least predictable next word or